At the crossroads of innovation and art direction, I treat AI as a genuine design language. Rather than relying on randomness, I use it to accurately translate my visual intuition and build a distinct creative universe. This technology enables me to push the boundaries of the possible, generating concepts, textures, and lighting that once existed only in my imagination.

Crafting a unique identity for PSG's premier running event while staying true to the club's DNA. I led the brand design for the WE RUN PARIS (PSG 10K) race. My mission was to design a high-impact logo and a cohesive graphic system to unite the runners. A dynamic visual identity built to roll out across all platforms—from digital campaigns to urban signage—perfectly capturing the energy of Paris and the excellence of PSG.

The #RenaultArtWall project is a large-scale art and marketing initiative designed to assert Renault's new identity through striking murals across four major European capitals. Drawing inspiration from the work of Victor Vasarely, the new Renault logo takes center stage in these dynamic urban artworks. Far more than a simple street art endeavor, this campaign seamlessly blends artistic expression with rebranding, showcasing the brand's mastery in merging art with corporate identity.

Crafted for the announcement campaign of Lacoste’s new ambassador, tennis prodigy Arthur Fils. Taking the lead on both Art Direction and Photography, my goal was to capture his raw energy and athletic elegance. This hands-on approach continued through the editing process, ensuring flawless visual cohesion from the initial concept to the final delivery. A striking series of images that firmly roots Arthur Fils within the iconic crocodile's legacy.

Art Direction and Graphic Design for the French Football Federation. This project showcases the creation of an immersive, high-impact visual universe, specifically tailored to promote the upcoming 2026 World Cup. A modern visual identity driving performance and national fervor.

A visual exploration bridging DIGITAL and FILM. Driven by a deep passion for aesthetics and visual storytelling, my work is dedicated to capturing truly authentic moments. Through meticulous composition and nuanced lighting, I craft images brimming with emotion and intensity. An artistic approach that champions the raw sincerity and elegance of the fleeting moment.

Graphic & concept execution for La Felicità, the Big Mamma group's flagship venue in Paris. Seamlessly blending illustration, murals, and artistic collaboration, this project showcases an expressive, immersive, and narrative art direction. It is thoughtfully designed to spark a dynamic dialogue between the physical space, its atmosphere, visual identity, and the overall customer experience.

"Natural Breathing" is a collaborative exhibition by Cyril Saulnier (aka C-Reel) and Louis-Marie Dhenne (aka Louis Stimes). Hosted in Bali, Indonesia, this showcase was created in association with Deus Ex Machina and proudly partnered with 3M.

Concept and graphic execution for the Amundi Evian Championship, one of the premier events in international women's golf. This project showcases comprehensive expertise in event design, print, art direction, and visual identity. Tailored for a high-end event, it ensures that elegance, visual clarity, and brand prestige remain front and center.

Graphic universe design for the National Union of Professional Footballers (UNFP). GOLDEN EYE: During this prestigious gala, the eyes of the entire French football world are locked onto this single, coveted object of every fan's dreams. The trophy is beautifully highlighted by sweeping beams of light, symbolizing the countless gazes drawn to it. The art direction for this concept strongly echoes the cinematic visual language.

These archives showcase several years of creative work spanning art direction, motion design, branding, logo design, illustration, typography, and craftsmanship. This page invites you to explore the full scope of Louis-Marie Dhenne's portfolio across a diverse range of projects—from brand design and graphic experimentation to imagery, event design, and custom visual identities.

Extreme 100M sprint up the Montmartre stairs in Paris. HiPRO, France’s premier high-protein dairy brand, kicked off the HiPRO Challenges. On June 28, 2024, 210 runners came together to conquer the ultimate test of endurance on Rue Foyatier in the 18th arrondissement. The stakes? Exclusive prizes, including tickets to the Paris 2024 Olympic and Paralympic Games, plus access to Club France to celebrate alongside the nation's top athletes.