I envisioned this red as a living material: a mirrored pool from which the flacon emerges, suspended between glass and reflection.
From art direction to AI generation, I orchestrated every image: carmine chiaroscuro, a sculpted halo, the flacon's black-to-red gradient, a macro of lacquer in motion, an orthogonal swatch, a beauty portrait of absolute precision.
A narrative in which lustre becomes signature, in strict observance of the Maison's codes.
Louis Marie Dhenne – Directeur Artistique Luxe & Expert Image à Paris (75000) dhenne
